All-natural scents embedded throughout the toy released upon play (like a perfectly worn pair of jeans, our toys get better with use).

Millions of long-lasting, micro-encapsulated scent beads throughout each toy, vs competitors who only dip the outside of the toy into scent that wears off.

• Science-based design for 7 times longer playtime.
• Exciting squeaks and bounces to keep instincts on their paws.
• Focus on engaging play without treats for a healthier pet.

*Based on a study of average engagement conducted at the Purdue University School of Veterinary Medicine, dogs stay engaged 7 times longer vs unscented toys.